If you’re not familiar with some of the more typical advertising mistakes, it’s difficult to even know if you’re making them or not. That’s why it’s important to familiarize yourself with these mistakes so you can be on the lookout for them. If you study the history of advertising, you’ll see that many changes have occurred, but that the basic strategies remain the same. That’s why many modern marketers read old advertising books and articles as well as more recent ones. It only makes good business sense to study that material the best you can. You can’t learn everything at once, but you can gradually pick up more and more practical wisdom that can help your business immensely.
Banner ads still work otherwise you would not see them on just about any major site you visit. Not all banner ads are useful, and it all depends on how you use this form of advertising. Suppose you start running a banner ad and are pleased with the conversion rate over the first month. Then, predictably, the conversion rate starts to drop off. The reason this happens is that your ad becomes invisible to all of the repeat visitors who have seen it a hundred times by now. One way to offset this is to change banners every so often. Don’t just change the style, but also emphasize a different aspect of your offer. This works because people are attracted to any product for different reasons. A common mistake made by marketers is to assume that the only purpose of an ad is to sell something directly. That’s why so many ads point directly at a sales page. You should give careful consideration to where you’re going to send people who click on your ad. It’s often difficult to get people to buy something right away, especially if it’s a costly product. Consider setting up a sales funnel that involves building an email list. Getting opt-ins can be easier and more valuable in the long run than immediate sales. A "pre-sale" page is also an alternative, where you describe your product in detail without using any hard sell tactics. This type of page doesn’t pressure people to buy anything, but warms them up so they are tempted to click on the link to your sales page.
If you have a landing pages, you need to test them or else lose money every day that you don’t. When it comes to your advertising, the first impression that people have your business is your landing page.
You need to split test - this is the only way you increase your ability to garner more sales and leads for your money. When you do split testing, doing basic A/B testing is what you need to accomplish. People will read your headline first, so that is the first place to start. Of course you know how important your headline is - it sells the rest of the page. Many of the most common mistakes people make with advertising can be easily avoided. When you know what to look for, you’ll be less likely to make those mistakes in future. Don’t be one of those people who starts a new idea, only to give up after realizing they’ve made all
the classic mistakes. If you really want to see your business succeed, you’ll take action on the information you learn and use it to your advantage. Source: pagedomination. Also check out how to advertise on google.
